Sudiyatno, Setyabudi Indartono, Ferry Wahyu Wibowo
The orientation of competitive advantage in strategic planning is an institutional challenge in a competitive business environment. With Barney's approach, excellence is measured by valuable, rareness, inimitability, and organizational (VRIO). This paper resulted in a model development of University strategic plan based on Competitive Advantages University with VRIO and Times Higher Education Supplement (THES) approach. So the university strategic plan model developed by the university of XYZ has a clear orientation toward World Class University (WCU) by referring to the THES standards. The results of the study recommend that the results of strength, weakness, opportunity, and threat (SWOT) analysis need to be sharpened by VRIO analysis as one of the considerations of developing a competitive development strategy. The THES indicators need to be entered explicitly in the policy setting stage as a basis for consideration of development strategy development. © 2017 International Information Institute.
Department of Mechanical Engineering Education, Faculty of Engineering, Universitas Negeri Yogyakarta, Yogyakarta, 55281, Indonesia; Department of Management, Faculty of Economics, Universitas Negeri Yogyakarta, Yogyakarta, 55281, Indonesia; Department of Informatics, Faculty of Computer Science, Universitas Amikom Yogyakarta, Yogyakarta, 55283, Indonesia; Department of Mechanical Engineering Education (Engineering), Universitas Negeri Yogyakarta, Kampus Karangmalang, Yogyakarta, 55281, Indonesia
