Utami Dewi, Sugi Rahayu, Suparmini
Number of students as road accident victims due to human factors has been significantly increased every year. This research aims to examine the implementation management of traffic ethics education policy among high school students. This study employed mixed method, a combination of quantitative and qualitative research method. The population and sample are SMA students who ride motorcycles for their daily mobility. The sampling technique used is Multi-stage proportionate random sampling. By using Isaac and Michael formula, a minimum sample of 291 respondents was obtained. Data were collected through questionnaire, interviews, observation, focus group discussion (FGD) and documentation, while analysis was carried out in descriptive quantitative method. The research result showed that the traffic ethics education policies have been implemented well in Yogyakarta by applying well communication, disposition and bureaucratic. However, the lack of resources such as the absent of national curriculum on traffic ethics education (TEE), lack of safety road trainings for teachers and lack of families support, have limited the effectiveness of TEE in building students attitudes on using road and maintaining safety riding. © 2015-2017 Academic Research Publishing Group.
Public Administration Department, Yogyakarta State University, Indonesia
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