Miharaini Md Ghani, Wan Azani Mustafa, Durratul Laquesha Shaiful Bakhtiar, Moh. Khairudin
The widespread use of AI-based technologies has sparked educational, social, and political interest in AI training. Education systems must prepare individuals for a world with AI. AI literacy is a cognitive and pedagogical difficulty. AI's language and intricacies need redefining literacy. Because these systems are easy to use, more individuals are utilizing them than those with limited conceptualizations (such as an inability to grasp the future relevance of these systems) or competencies (like an inability to comprehend how these systems function). The study investigates the increasing significance of artificial intelligence (AI) literacy within the context of media literacy. As AI technologies permeate various aspects of modern media, the capacity to comprehend and engage critically with these systems has become essential. The paper begins by analyzing the intricate intersection of AI and media, focusing on content creation, dissemination, and consumption. It then emphasizes the importance of AI literacy, which is the ability to comprehend, implement, and evaluate AI technologies critically, similar to traditional media literacy skills. Finally, the paper proposes that AI literacy, as part of media literacy, entails understanding how these systems function and their ethical and societal implications. The paper's conclusion offers a comprehensive framework for incorporating AI literacy into media education curricula, aiming to empower individuals to navigate, evaluate, and responsibly participate in the evolving AI-mediated media landscape. © 2025, Semarak Ilmu Publishing. All rights reserved.
School of Communication, Universiti Sains Malaysia, Malaysia; Faculty of Electrical Engineering Technology, Universiti Malaysia Perlis, UniCITI Alam Campus, Sungai Chuchuh, Perlis, Padang Besar, 02100, Malaysia; Advanced Computing (AdvCOMP), Centre of Excellence, Universiti Malaysia Perlis (UniMAP), Pauh Putra Campus, Perlis, Arau, 02600, Malaysia; Faculty of Communication and Media Studies, Universiti Teknologi MARA (UiTM), Malaysia; Department of Electrical Engineering, Universitas Negeri Yogyakarta, Karangmalang, Yogyakarta, Indonesia
