I. Indriyani, N. Nadrah, Jumadi Mori Salam Tuasikal, F. Fajriana, Andi Muh Akbar Saputra, Miftahus Surur, Wildan Mahir Muttaqin, Imas Indrawati, Jacky Chin, Askhabul Kirom, Dametken Turekulova, Mohammad Akmal Haris
This research aims to improve student retention strategies in Higher Education Institutions using the Multifactor Evaluation Process approach. The data collection method used in this research is literature study. Criteria or factors used for decision making as an effort to improve student retention strategies at Higher Education Institutions in this study, namely institutional image, academic services, learning skills, involvement in campus activities. This research resulted in an analysis of improving student retention strategies at Higher Education Institutions using the Multifactor Evaluation Process method. Based on the results of this study, it is concluded that alternative A3 is the worst alternative, so it is chosen as the most recommended alternative to be followed up first in improving student retention strategies at Higher Education Institutions. © 2026 Author(s).
Institut Teknologi dan Bisnis STIKOM Bali, Denpasar, Indonesia; Universitas Muhammadiyah Makassar, Makassar, Indonesia; Universitas Negeri Gorontalo, Gorontalo, Indonesia; Universitas Malikussaleh, Lhokseumawe, Indonesia; Universitas Islam Makassar, Makassar, Indonesia; Sekolah Tinggi Keguruan dan Ilmu Pendidikan PGRI Situbondo, Situbundo, Indonesia; Department of Language Education, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia; Department of English Education, UIN Raden Mas Said Surakarta, Surakarta, Indonesia; Universitas Pendidikan Indonesia, Bandung, Indonesia; Industrial Engineering Department, Mercu Buana University, Jakarta, Indonesia; Universitas Yudharta Pasuruan, Pasuruan, Indonesia; Esil University, Astana, Kazakhstan; Institut Agama Islam Al-Amin Indramayu, Indramayu, Indonesia
