Arif Marwanto, Penny Rahmawaty, Afif Ghurub Bestari
This research aims to assist partners in overcoming the problems of developing product design innovations; assist partners in overcoming problems related to the development of online marketing media; assist partners in overcoming problems in technology/production equipment and assist partners in increasing productivity. The method used in this activity is the transfer of yarn spooling machine technology to increase production capacity. Meanwhile, transfer of knowledge activities are carried out using training and mentoring methods, with lectures, discussions, and hands-on practice. The results that have been achieved are that partners have mastered the ability of product innovation through lurik cloth painting techniques; partners have mastered social media-based marketing techniques; partners have yarn spooling machine technology. In addition, partner productivity increased by 66.67%, asset value in the form of production equipment increased by 10.5% and sales turnover increased by 12.8%. © 2023 Author(s).
Department of Mechanical Engineering Education, Universitas Negeri Yogyakarta, Indonesia; Management Department, Universitas Negeri Yogyakarta, Indonesia; Food and Fashion Engineering Education Department, Universitas Negeri Yogyakarta, Indonesia
