Muhammad Fikry Aransyah, Finnah Fourqoniah, Lilia Pasca Riani
The aim of this study was to develop a student entrepreneurship education model that integrates the design thinking model into the creative problem-solving process and finds solutions to problems through Lean Canvas. The solutions generated can be translated into a unique value proposition substantiated by ownership of a competitive advantage that is difficult to be imitated by competitors. According to the Lean Canvas model, merely being a pioneer in a new market cannot be perceived as a competition. Further activities for developing entrepreneurial competencies include expanding knowledge, changing the existing mindset, motivating, skills, and the ability to develop businesses through training and mentoring in entrepreneurship, and national virtual entrepreneurship competitions. Study participants were recruited from the University of Mulawarman, including heads of faculty (n=2), study program coordinators (n=3), lecturers teaching entrepreneurship subjects (n=4), and students (n=76). Data were collected and analyzed using observation, interview, and documentation techniques. The effectiveness of entrepreneurship education based on design thinking and Lean Canvas methodologies was also explored. A successful implementation of these methodologies required integration and synergy between entrepreneurship activities and leveraging the entrepreneurship ecosystem collaboration model. This included a range of activities such as lectures, training, coaching, and business plan competitions. Lectures were designed to foster entrepreneurial development based on the local region and strengthen collaborations among associations, businesses, communities, governments, and media ecosystems. The entrepreneurship education program introduced entrepreneurial thinking patterns and business planning through design thinking. Business coaching was used to cultivate advanced entrepreneurship competencies and guide business development. The Lean Canvas method largely focused on validating the compatibility between the problem, the solution, and the market. © 2023, Association for Social Studies Educa. All rights reserved.
Dr., Mulawarman University, Samarinda, Indonesia; Dr., Universitas Negeri Yogyakarta, Samarinda, Indonesia; Mulawarman University, Samarinda, Indonesia
