Local Television and Cultural Dynamics: Assessing Contributions to Indonesia’s Cultural Sphere

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Puji Rianto, Hermin Indah Wahyuni, Sugeng Bayu Wahyono

2026 Studies in Media and Communication Vol. 14 Issue 1 Article Cited by 0

Abstract

In culturally diverse countries, such as Indonesia, the cultural sphere often poses significant challenges. Unfortunately, this topic has not received adequate attention, especially when compared to the public sphere. This research investigates the contribution of local television to Indonesia’s cultural sphere. Data were collected through in-depth interviews, observations, and document analysis. The study finds that while local television serves as an important medium for local cultural expression, its contribution to the cultural sphere in Indonesia remains limited. The commercial nature of local television has constrained its contribution to the cultural sphere, as cultural programs must ultimately be marketable. Moreover, the way local television defines and represents culture constrains the role of local television in fostering a diverse cultural sphere. In general, local television managers adopt a cultural essentialist perspective, which leads them to prioritize dominant culture’s representation while marginalizing or rejecting other cultures, perceiving them as a threat. The cultural sphere is ultimately unable to build a cultural democracy because it is not inclusive. Cultural access and participation are only open to the dominant culture. Copyright for this article is retained by the author(s), with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).

Affiliations

Gadjah Mada University, Indonesia & Universitas Islam Indonesia, Indonesia; Department of Communication Science, Faculty of Social & Political Sciences, Gadjah Mada University, Indonesia; Department of Curriculum and Educational Technology, Yogyakarta State University, Indonesia