Usep Suhud, Mamoon Allan, Wong Chee Hoo, Ye Jia, Penny Rahmawaty, Bayu Bagas Hapsoro, Manoch Prompanyo
The continuing geopolitical dispute between Ukraine and Russia has far-reaching ramifications that impact consumer behaviour on a planetary scale. This study will analyse the determinants that impact Indonesian consumers' intentions to boycott Russian products. An online survey was conducted in April 2022 to collect data, with a sample of 216 respondents selected using convenient sampling procedures. An exploratory factor analysis, confirmatory factor analysis, and structural equation modelling were employed to analyse the data. The results indicate that consumers' anger significantly impacts boycott attitudes, product judgment, and consumer punishment. However, the attitude of boycotting does not substantially affect the desire to boycott, which goes against what was predictable. In addition, although consumer punishment has a considerable effect on boycott intention, the influence of product judgment is not crucial. These findings contribute to the current body of knowledge in international marketing research, particularly on consumer boycotts. © 2024 by author(s).
Faculty of Economics and Business, Universitas Negeri Jakarta, Jakarta, Indonesia; Faculty of Archaeology and Tourism, University of Jordan, Amman, Jordan; Faculty of Business and Communications, INTI International University, Nilai, Malaysia; Faculty of Liberal Arts, Shinawatra University, Thailand; Faculty of Economics and Business, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia; Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia; Faculty of Management, Shinawatra University, Thailand
