Rizal Justian Setiawan, Khakam Ma'ruf, Nur Azizah, Amna Rusmala, Nur Evirda Khosyiati, Syukri Fathudin Achmad Widodo
This study explores the impact of halal labels on the purchase interest of foreign Muslim consumers in Taiwan, focusing on packaged ice cream. A total of 92 respondents from 11 different nationalities participated in the survey, providing insights into how halal certification influences consumer behavior in a non-Muslim majority country. The research used a mixed-methods approach, combining quantitative data from structured questionnaires and qualitative insights from interviews. The findings indicate a strong positive correlation (p = 0.985, p < 0.001) between the presence of halal labels and consumers' purchase intentions. Halal labels act as a key factor in building trust and encouraging the purchase of ice cream among Muslim consumers. The study highlights the importance of halal certification not only as a religious requirement but also as a marker of quality, safety, and ethical production standards. These insights are crucial for businesses and policymakers aiming to tap into the growing halal market in Taiwan. © 2024 IEEE.
College of Engineering, Yuan Ze University, Dept of Industrial Engineering and Management, Zhongli, Taiwan; Gadjah Mada University, Faculty of Engineering, Dept of Industrial Engineering, Yogyakarta, Indonesia; School of Public Health, China Medical University, Dept of International Public Health, Taichung, Taiwan; College of Agriculture, National Chung Hsing University, Dept of International Master Program of Agriculture, Taichung, Taiwan; Yogyakarta State University, Faculty of Engineering, Dept of Culinary Engineering Education, Yogyakarta, Indonesia; Yogyakarta State University, Faculty of Engineering, Dept of Mechanical Engineering Education, Yogyakarta, Indonesia
