Rintatik Wahyuningsih, Sutarno Joyoatmojo, Dewi Kusuma Wardani, Leny Noviani, Sudarno, Romi Siswanto, Syukri Fathudin Achmad Widodo
Digital Marketing is a solution for business people, especially in Karanganyar Regency. However, the use of digital marketing is still lacking due to a lack of information obtained by the public. In this way, community service was carried out by researchers and village officials. The purpose of this activity is to improve people's skills and competencies in implementing Digital Marketing for their products. Apart from that, to increase the choice of media for selling their products. The method used in this service is training and mentoring. In counseling and training matters discussed include materials from resource persons, discussions, forums and questions and answers. The methods for implementing the community service program are as follows: determining targets, proposing, data collection, implementation, reporting and publication. The result of this activity is that all participants are able to use social media to sell. Not only that, after getting the material and hands-on practice, the development of community knowledge broadened and increased after participating in these activities. © 2024 Author(s).
Universitas Sebelas Maret, Surakarta, Indonesia; Faculty of Teacher Training and Education, Universitas Sebelas Maret, Surakarta, Indonesia; Faculty of Teacher Training and Education, Universitas Terbuka, Jakarta, Indonesia; Yogyakarta State University, Yogyakarta, Indonesia
